Realising Architects’ Worth / Part III

Seriously: it’s business time My blog introduced the #savvyarchitect campaign. Part 1 highlighted some the difficulties that architects have with ‘doing business’. Part 2 presented some evidence to back up those observations. They were written to ruffle a few feathers, and indeed they have done. Reassuringly, they have also attracted support. Discussions on various LinkedIn groups are generating fair numbers of comments and likes. But as RIBA Ambassador for Business Skills, I have to be honest: it’s nowhere near enough. It’s barely a ripple on the surface of an ocean of indifference. In fact, it is symptomatic of the [...]