Realising Architects’ Worth / Part I

We architects have an unfair reputation not just for being bad at business but for actively despising it. Trouble is, we need business skills to work as architects, more so than ever with the trends currently disrupting our industry. I think it’s time to reconcile this paradox and realise our worth. Trained to disdain profit The unappetising truth is that architects are not trained to run businesses. Worse than that, it seems that our schooling actively inculcates a disdain for profit-making. Money is somehow a dirty word. And since the lifeblood of business is making more money than you [...]